and a whopping 347 million daily active users As of October 2022, Snapchat has 576 million users total….If that aligns with your social media target market, read on for some key Snapchat stats. Those who do Snap, snap hard: individually, users spend 30 minutes a day on the app collectively, they send millions of Snaps every single minute.Īll of which is to say, the social media platform is a great fit for brands looking to connect with a young, passionate, highly engaged demographic.

The messaging app’s signature feature was disappearing private messages and temporary stories, and even as it’s evolved over the past decade-plus with features like shopping and branded filters, at its heart, Snapchat is a tool for connecting with friends and family.Īnd while it may not be the world’s most popular social media platform (that honor goes to Whatsapp), Snapchat has a real hold on Gen Z. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.

Snapchat online users