So if you’re of the mindset that Pinterest doesn’t have enough users, you’d be wrong. Brands can tap into these trends and more, to reach consumers with what they really want, and we can’t wait to share our insights with the industry.Why don’t we start this list with usage statistics to learn more about the company and its users? Pinterest has over 400 million users.Īccording to Pinterest, it has over 400 million users who use the platform every month to find design ideas and research their next purchases.

Also prepare to see slip dresses, tube dresses and cargo pants back in as ‘Romcom Core’ will also take hold. Anticipate dystopian streetwear taking inspiration from dark cinematic fantasies. 'For 2023, expect a year filled with lace, tulle and ruffles as people ditch loungewear. And it’s not guesswork - it’s based on what we know people are interested in and are planning for. Our annual report is a cheat sheet for fashion brands looking to capitalise on what’s set to be big, before it happens. Jenna Waller, head of fashion at Pinterest UK, said in a statement: “Fashion is one of the most popular categories on Pinterest, with millions of people turning to the platform every month to get inspired and to shop. Pinterest is also confident about its forecasts, as, over the last three years, 80 percent of its trend predictions have come true. Social media platform Pinterest is predicting that romcom core, airy styles, fringing and galactic fits will shape fashion trends in 2023, while for beauty, consumers will be opting for bright hair, micro makeovers, and crown care.ĭescribed as a “window into the future,” the ‘Pinterest Predicts 2023’ trend report analyses global search data from September 2020 to September 2022 from the 400 million people using the platform each month to predict what trends next year will bring.

Pinterest trends 2020